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Have you ever made an impulsive purchase?

It is so easy to buy things we don’t need without noticing it. It feels like a waste to throw them away if we haven’t used it. In a survey conducted by Tim Wilson and Dan Gilbert from the University of Pennsylvania, customers were asked if they were hungry and what they planned to buy […]

Does possessing something temporarily make people use a greater cost to exchange for a permanent possession？

Leave a Comment / Uncategorized / By bizpsyche

People usually don’t want to lose a new item they own and want to keep it forever. In an experiment conducted by behavioral economist Daniel Kahneman and colleagues, a group of students were selected to own a cup with the university emblem. Then, students were asked how much they would pay for the cup. Students

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