Consumer Behaviour and Psychology

How do consumers make decisions when faced with risky choices? ? When people have to choose between different options that involve risks, we often make decisions in ways that are influenced by how those options are presented. Research Study: Risky Choices in Monkeys and Humans Researchers from Yale University research explore how monkeys and people […]

Should we avoid responding towards gossips? Our emotions might be easily effected by other people’s commentary, even though they might not be serious about it. According to Alison Fragale from North Carolina State University experiment, Mr. A can get 50 USD after he achieved what he was asked to while Ms. B decides what he

Normally when we think about the fact that we can do something we love after we finish our job, we would feel excited. Jeroen Nawijn and others from Breda University of Applied Sciences have conducted a research in which participants rated their present happiness level. It is found that the participants’ happiness level increased immediately

Customers are not willing to buy flawed goods when they are shopping, but at the same time, they are worried that the salesperson would conceal the quality of the goods and feel difficult to talk about it. Actually, there are ways consumers can bring up the topic with the salesperson. The Wharton School of the

When we are shopping, we will find products that are good value for money. When a product that we won’t usually pick is placed with other poorer products, we might consider that product. In an experiment conducted by behavioral economist Dan Ariely in Duke University, 100 university students looked at a magazine subscription ad. Then,

When we are developing a new product, we would often brainstorm ideas from the perspectives of our customers or ourselves, because we suppose others would want what we want. In an experiment conducted in the University of Chicago, the subjects who were a group of students, were asked whether they currently had a phone and